Beyonce Pulse, New Fragrance

Beyonce will launch her third fragrance for women, in cooperation with the Coty, Called Pulse in September. Pulse is a floral-citrus-gourmand. The fragrance dedicated to the favorite flower of the singer – orchid.

“Women always tell me that my music makes them feel strong and confident, and Pulse is about finding that inner power. Pulse represents the woman I am on stage. When I think about excitement, it makes me think about my heart racing and a pulsating beat—it’s my stage persona,” said Beyonce to Elle.

Pulse includes top notes of pear blossom, frozen bergamot and Blue Curacao liqueur. The heart features Bluebird orchid for the first time used in a fragrance, delicate peony and midnight blooming jasmine. The base is made with Madagascar vanilla, musk and precious woods.

Top notes: pear blossom, frozen bergamot, Blue Curacao
Heart notes: bluebird orchid, peony, midnight blooming jasmine
Base notes: vanilla, musk, woody notes

The Pulse’s flacon look like it’s upside down, while its blue colors evoke the fragrance inside.

Tags: bergamot, blue curacao liqueur, heart, orchid, pear blossom, vanilla musk

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